Haider, Product Manager

We wanted to launch a new offering for SMEs recently with the target to understand its demand and the product-market fit. Javed suggested avoiding surveys and focus groups – and developing a strategy around the offering itself with an MVP to test the market so we can collect real-life feedback. Javed and his team undertook the market analysis for us, developing a strategy to run paid ads combined with organic (email marketing and LinkedIn campaigns) to reach the end-user. We got the results at the end in a detailed report and Javed has then supported us in refining the offering.